Anna C. Gates | 334-782-6673 | Annacat1@icloud.com
Summary of Skills
Experience in Social Media, Communications, and Customer Relations including:
• Radio Broadcast Production programs
• Experience working in and understand web, social media, digital content management
• Editing and developing news and features
• Proficient in media production and broadcast systems
• Recording and publishing Podcasts
• Creating and maintaining Social Media sites
• Basic HTML coding knowledge
• Ability to self-prioritize and work independently, and as a member of a team on group tasks
• Expert in shooting and editing video
• Customer Relations for top University Athletic events
• Web: Tracking response – Page activity
• Email: Tracking response – Hits/opens
• Experience using Microsoft Office, especially Word, Excel, and Outlook
July 2018- Present | Montgomery Dermatology
Lead Administrative Assistant / Billing / Insurance- Greeting patients and families upon arrival, preparing patient charts, entering computer data, operating multi-line phone system, scheduling appointments on computer system, assisting with billing entries and general office duties. Skills I possess for this job: excellent communication skills, legible handwriting, ability to interact well with patients, family members and co-workers; positive attitude, efficient time management, proficient computer skills, and the ability to work as a team member.
June 2018 – July 2018 | Gigi’s Cupcakes
Store Manager -Promoted to Store Manager, responsible for store operations and supervision of staff; Monitored and finalized sales transactions and financial accounts; skilled in food preparation and safety and training; Planned and scheduled for customer orders and deliveries, Coordinated, and worked with Franchise Owner on personnel and marketing strategies to increase sales revenues. Developed sales initiatives to market through social media; created e-mail communications including content, list management, to target customers; Created a digital media plan for fundraising to encourage potential customers, Developed and implemented marketing strategies designed to raise awareness and generate interest in product, resulting in potential sales leads.
May 2017 – Jun 2018 | Gigi’s Cupcakes
Customer Specialist – Responsible for front-end operations; Handled daily sales transactions and monetary inventory; experience in food preparation and safety; Arranged and prepared customer orders and deliveries.
May 2017 – Jan 2018 | Auburn Radio Network: ESPN 106.7 – WINGS 94.3
Broadcast Intern – Worked on multiple projects concurrently, ensuring projects were achieved on time while maintaining the highest quality; Quick thinker who can respond to challenges with poise and ease. Excellent communication skills, and engaging personality, and the ability to multi-task. In addition to acting as the primary point of contact for media outlets: Maintained website presence with timely updates, managing design, brand; Developed and managed timely, relevant, and engaging posts on social media channels. Analyzed traffic trends and develop recommendations and strategies for improvement with specific emphasis on online reach; Delivered newscasts; announced radio playlist of musical selections; provided weather and traffic conditions; delivered sport scores, statistics, and upcoming game information. Managed and ensured all digital channels were synchronized in terms of content, messages, and design; Developed and published various videos, using phone cam and editing software: using Photoshop, Illustrator, and other software tools to create digital graphics; Researched digital trends and introduce cutting edge options; Measured, tracked and reported on all digital platforms including e-mail communications, website, and social media channels; Aligned digital content with marketing and communications strategies; Supported other areas of marketing and communications department as needed.
Apr 2015 – Dec 2015 | Auburn University Athletic Department – Tigers Unlimited
Suite Ambassador – Primary purpose to provide excellent customer service to suite owners at Jordan Hare Football Stadium. Responsible for setup of room and catering, maintaining inventories, and responding to customer needs. Worked with stadium representatives to ensure proper communications equipment functioned as required and troubleshooted any issues as they occurred; Handled technical lighting and video broadcasting needs; Experienced and skilled as liaison between the Facilities Division and customers to maintain facilities including buildings, laboratories, phone systems, etc.; In addition, led sub team in setup of suites based on owner profiles and requirements. Worked with Auburn senior leadership in planning and allocating resources as needed.
Sep 2013 – July 2016 | Sommers Place Restaurant
Hostess / Customer Specialist – Responsible for greeting guests and seating as required. Presented clean menus to guests in a friendly, professional, and quick manner, and informing customers of special entrees and specials events. Also handled special needs of customers where needed.
Strong written and verbal communication skills, targeting diverse audiences; Good technical understanding and demonstrated ability to learn new tools quickly, while researching and staying up on current development and resource tools; Understanding of search engine optimization and keyword research; Proven copywriting and editing experience; Excellent spelling and grammatical skills with great attention to details; Pleasant, charismatic and well-controlled voice; excellent pronunciation; Well-rounded communication skills for conducting interviews.
The University of West Alabama – Livingston, AL
• Master’s Degree in Integrated Marketing and Communications
• January 2021 – present
• Lambda Pi Eta (National Communication Association Honor Society)
• The Honor Society of Phi Kappa Phi
Auburn University – Auburn, AL
• Bachelor’s Degree in Communication, Minor in Sociology
• August 2014 – May 2018
Booker T. Washington Magnet High School – Montgomery, AL
• Broadcast Media Magnet
• August 2010 – May 2014
Certifications & Training
• Social Media Marketing Certification – July 2021
• Content Marketing Certification – October 2021
• Google Analytics for Beginners – July 2021
• Advanced Google Analytics – July 2021
Hootsuite Training – July 2021
• Building an Online Portfolio Certification – March 2022
Case Study Integrated Marketing & Communications 555 Project The University of West AlabamaAwareness Campaign Development Integrated Marketing & Communications 598 Project The University of West Alabama Integrated Marketing Communication Plan Marketing 511...